Servitization is transformation of:

Products into services

Resources into products

Customers into partners

Services into products

Servitization is applicable:

In companies of all sizes

Only in Europe

Only in small companies

Only in fishing industry

Service Innovation Methodology has

8 main phases

6 main phases

4 main phases

2 main phases

Tool that captures customer’s experience in detail is:

One page strategy

Customer journey map

Business model canvas

List of competitors

Servitization optimizes:

All of the above

Product lifecycle

Use of resources

Energy consumption