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Description
The offer of lighting services by Philips to Schiphol Airport is a great example of servitization, which is the process of shifting from selling physical products to offering services or solutions that provide added value to the customer.
In this case, Philips partnered with Schiphol Airport to upgrade its lighting system, which included replacing more than 100,000 traditional fluorescent lights with energy-efficient LED lights. Philips didn't just sell the lights to the airport; instead, it offered a comprehensive lighting service package that included installation, maintenance, and ongoing support.
The service package included a range of features, such as remote monitoring and control, predictive maintenance, and automatic fault detection. Philips also provided an on-site team of technicians to ensure that the lighting system was always running at peak performance.
By offering a comprehensive lighting service package, Philips was able to provide Schiphol Airport with a range of benefits, including:
- Reduced energy consumption: The LED lights used in the new lighting system were significantly more energy-efficient than the old fluorescent lights, which resulted in a reduction in energy consumption by up to 50%.
- Lower maintenance costs: The predictive maintenance features of the service package helped to identify potential issues before they became major problems, reducing the need for costly repairs and minimizing downtime.
- Improved lighting quality: The new LED lights provided better quality lighting than the old fluorescent lights, which improved the passenger experience and reduced eye strain for airport staff.
Overall, this example of product-service bundle offered by Philips to Schiphol Airport is an interesting case of providing a range of benefits for the customer that went beyond just the lights themselves, and helped to build a long-term relationship based on trust and mutual benefit.
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