RESTART Resilience and Training for SMEs

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The Fast Fashion industry has faced criticism for a long time due to the high ecological burden and unfavorable working conditions of employees. On the other hand, the concept of Slow fashion solves the mentioned challenges and takes a responsible and considerate approach to the environment and the workforce. Cila is a Slovak fashion brand that rightfully belongs to the Slow fashion category. The intention to start the company was based on the idea of creating high-quality, comfortable, and timeless clothes that people would wear for longer and would not end up as waste.

Cila creates clothing for women who care about a sustainable lifestyle. Sustainability, social responsibility, and female power are therefore at the center of its business. They focus on the durability of their products and local production in Slovakia. What is their exact approach?

• Proposals are created in cooperation with the female "audience"
• They get the materials from local workshops in Slovakia in the form of high-quality textile "waste", which is subsequently upcycled - they mainly choose organic certified fabrics
• Buttons that are no longer used are also given a second chance
• Production takes place in smaller workshops with experienced seamstresses
• Only recycled paper is used for packaging
• Remnants of material left over from production go to schools, textile waste processors or are used in packaging

In 2017, the brand was awarded the Via Bona Slovakia prize for an inspiring project in the Green Company category, awarded by the well-known Slovak Pontis Foundation. And in 2020, the company reached the final in the same category.

Since its inception, Cila has been based on transparency and does not build a brand as a trend. It publishes all available information and descriptions of products and their origin. Cila also considers empathy to be important and actively builds relationships with customers at various events where the company can present itself.